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Cold calling is defined as the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call, therefore making the call cold. Cold calling is used to attempt to convince potential customers to purchase either the salesperson’s product or service. Cold calling is generally referred to as an over-the-phone process, making it a source of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well. ==Evolution== Cold calling, as a means to conduct business, has seen change as technology has increased. Salespeople who use cold calling once followed specific guidelines in order to produce more profit. These guidelines, now believed to be misconceptions by Wendy Weiss, were as follows: *The more calls a salesperson makes, the more sales will be made. *Any number in the phone book is a potential customer. *Practice makes perfect. *Manipulation is key. *Always be closing.〔 Cold calling has developed into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale. Cold calling began as a form of giving a sales pitch from a script.〔 This has changed to an approach where the salesperson must now "dig deeply to understand"〔 the potential customer. To avoid being seen as scammers, legitimate businesses that use cold calling now use it as an introduction rather than to close the sale. This is to put less pressure and stress on the prospect.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cold calling」の詳細全文を読む スポンサード リンク
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